Fini le coup de pompe de onze heures!

Fini le coup de pompe de onze heures!

fee-NEE luh coo duh PAWP duh AWZ uhr! Click below to hear this.*


No more eleven o’clock slump!

Remember how the handle of an old-fashioned pump slowly sinks earthward as the pressure in the well subsides?

That’s how you feel around 11am. That slow energy fade is le coup de pompe de onze heures: Literally, the eleven o’clock pump thing.coup is not necessarily a blow, though the dictionary will tell you so. It often simply means “a thing that happens”.

Naturally, eating will put an end to it! For decades, the French company Banania has marketed their chocolate-banana-honey-and-grains drink powder under this slogan. You need a late-morning pick-me-up? Drink Banania.

The company has an interesting and somewhat controversial history, which you can read about here, on Wikipedia. Here’s the current logo the company uses in its advertising:

The 1960s commercials used to show a businessman practically asleep at his desk below a wall clock showing–what else?–11:00. Some Banania appears before him, and he literally springs out of his chair with new-found energy. (Yes, I believe they actually drew a spring under him.) A bit hyperbolic, perhaps, but persuasive. And it’s probably healthier than Red Bull.

*Some mobile phones, such as Blackberries, won’t display the audio player. If no player appears, here’s an alternative link to the audio file:

fini_le_coup_de_pompe.mp3

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